Mobile phones and computers have simplified and advanced communication so much in the 21st century. USSD is one of the modern communication technology that incorporates these two.

What is USSD?

According to Wikipedia and other platforms, USSD stands for Unstructured Supplementary Service Data.

This is a global system for mobile devices to communicate directly with a program hosted and availed by telecommunication service providers (Safaricom, Airtel, and Telkom) computers/servers.

USSD simplified

To simplify and breakdown this for you, I will explain to you how USSD works below in easy to understand language and terms.

In our day to day interaction with our mobile phone devices we usually come along these numbers *544#, *144#, and, *131# do these numbers ring a bell?

These numbers are referred to as USSD codes and below this is what happens when you dial these numbers.

  • User dials the provided USSD code.
  • The request is forwarded to the mobile service provider.
  • The provider routes the request through a gateway to the machine hosting the application.
  • The application processes the requests it receives and sends back feedback.
  • The feedback is processed by the provider and sent back to the mobile phone.

Well, upon receiving the feedback after the process above, you as the user are prompted to take some action and same process is repeated till you get an answer.

An example of a USSD code user case is the *544# prefix. Dialing this opens a data menu with several options of purchasing data.

USSD applications

With the above explanation, let us discuss some ways in which you can apply USSD codes in your day to day life.

  1. Pre-paid call back service
  2.  Location-based content services
  3. Mobile money services
  4.  Menu-based information services

As a business man you can benefit from USSD codes by advertising your products and services.

Imagine your clients just requesting for a service or product at the comfort of their phones?

This not only brings peace of mind but business certainty. This because any client who goes to the last point will definitely make a purchase.

USSD codes have enormous capability of catapulting your business venture 10 fold.

USSD attributes

  1. Convenient
  2. Cost effective
  3. Mass reach
  4. Scalable
  5. Real time

Why choose our USSD services

Media source LTD is licensed by CA {communications authority} to provide USSD services.

We work with all telcos in the country to provide you with a number of choices.

Over the years we have perfected this service mainly by employing state of the art technologies.

Media source LTD is by far the most pocket friendly USSD code service provider in Kenya.

Being in the mobile advertising segment for a couple of years, we have what it takes to provide you with a seamless USSD code service.

Some of our attributes include;

  • Seamless integrations
  • Advanced API’s
  • Advanced records
  • 99% uptime
  • Pocket friendly cost

Further to this, with us you will get a discount from time to time.

Kindly reach out to us via email info@mediasource.co.ke or phone number + 254 705 247267 and let us walk with you.